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How the Ritz-Carlton Hotel Company Is Redefining the Gold StandardHow the Ritz-Carlton Hotel Company Is Redefining the Gold StandardHow the Ritz-Carlton Hotel Company Is Redefining the Gold StandardFrom Chapter One of The New Gold Standard by Joseph A. MichelliMANAGEMENTThe New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton.