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Coors Marketing Audit Essay Preview: Coors Marketing Audit Report this essay Marketing Audit MKT 551 – Marketing Management Jacqueline Barnett August 11, 2004 Executive Summary Adolph Coors Company is the third – largest brewer in the in the US (after Anheuser-Busch and Miller Brewing), but Coors is looking to grow by merging with Molson. Coors.
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