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Value Chain ManagementEssay Preview: Value Chain ManagementReport this essayVALUE CHAIN MANAGEMENTAND THECONSUMER PRODUCTS INDUSTRYCHAPTER 1 – INTRODUCTIONBackgroundValue chain management applies to business-to-business commerce, but in todays modern day market places, it is seen that consumers are not taken into consideration under three circumstances: when manufacturing a product, the service experienced at a retail store, or.