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Final Research Proposal Research ProposalMichelle DugaNew England College of BusinessMGM301- Research Methods8/23/15BackgroundAccording to the National Chicken Council (NCC), the per capita consumption of meat in the United States has been steadily declining since 2007, while the sales of meat alternative products have climbed by 8% between 2010 and 2012 alone (U.S. Mintel Group Ltd., 2013)..