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Optical Distortion Incorporated Essay Preview: Optical Distortion Incorporated Report this essay EXECUTIVE SUMMARY THE COMPANY Concept: Make and market red-tinted contact lenses for egg-laying chickens, altering their behavior so they will fight less, eat less, and produce more eggs — increasing egg-ranch profitability Projections: Eventual pretax net margins of 25%; 1989 sales of $329,000; 1992.