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Marshant Museum Alternatives Analysis Essay Preview: Marshant Museum Alternatives Analysis Report this essay Alternatives: Introduce a $1.00 admission fee. Introduce a student/senior membership. Raise discounts at Skyline and Gift Shop to 20%. What operations are profitable in 2004? Profitable Not Profitable Memberships Gift Shop Special Exhibits Skyline Parking Association Members Questionable Operations: Personnel/Administration costs -Lower.