Drive Theory and Expectancy Theory Q1. Two different theories, drive theory and expectancy theory, suggest different motivators that lead people to behavior. Compare these two theories and discuss how marketers can use each to stimulate their customers behaviors.▶ Drive theory: Biological needs that produce unpleasant states of arousal motivate us to reduce it and return to.
Mrkt 3250 Essay Preview: Mrkt 3250 Report this essay Baylor GravesMRKT 3250Create A Test HomeworkWhich is not a “C” within strategy differentiation?CompanyCustomersCreatorsCompetitionThey are all part of the strategy segmentAnswer: C. The “3C’s” are made up of company, customers, and competition. Creators is not included.Which is not a “P” included in the marketing mix?ProductPlacePromotionPriceThey are all.
