Promotion and Advertising Promotion and Advertising Promotion and Advertising The Role of Promotion: Communication to build and maintain favorable relationship by informing and persuading target audiences to view an organization positively and to accept its products. While a company overall role of promotion is to stimulate product demand. Objectives of Promotion: Create awareness Stimulate demand.
Dr Pepper Case Study Essay Preview: Dr Pepper Case Study Report this essay Internal FactorsStrengthsWeaknessManagementExperiencedNew to the companyOfferingTrendy beverageMany other options the market alreadyMarketingUS market mainlyNo research in consumers outside of USA.No serving all areas of the United StatesPersonnel Currently producing beveragesWill require trainingFinanceThere is a product demand Other 5 companies leading the market for.
