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Limitations / problems of the BCG Matrix 1. The problems of getting data on the market share and market rate 2. There is no clear definition of what constitutes a Ў®marketЎЇ 3. A high market share need not necessarily lead to profitability all the time. 4. The model employs only two dimensions ЁC market share.
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Bigger Market ShareCritiques Of Bcg MatrixMarket RateProblems Of The Bcg Matrix