Principles of Marketing BM 104/05 Principles of Marketing introduces the learner to the exciting world of modern marketing, which revolves around the delivery of value to the consumers of an organisation. You will be exposed to the underlying principles of managing profitable consumer relationships, developing internal and external partnerships and translating the marketing mix elements.
Principles of Marketing Case MKT 201: PRINCIPLES OF MARKETING [pic 1]Instructor :Dr. M. Haluk Koksal QUIZ I (FALL- 2014)Wednesday, November 01. 2014 Time: 1:30 – 2:30 PM [pic 2]General InstructionsTHIS EXAMINATION PAPER HAS 5 PAGES INCLUDING THE COVER PAGE.PLEASE COUNT THE NUMBER OF PAGES BEFORE YOUR BEGIN THE EXAM.NO ELECTRONIC DEVICES ARE ALLOWED IN.
Principles of Marketing lOMoARcPSD|3330692SummaryPrinciples of MarketingPhilip Kotler, Gary ArmstronglOMoARcPSD|3330692CONTENTS1. Marketing creating and capturing value 22. Strategy partnering to build customer relationships 83. Analyzing the marketing environment 134. Managing marketing information 195. Consumer markets and buyer behavior 266. Business markets and buyer behavior 337. Customer-driven marketing strategy 388. Products, services and brands 44 9. New product development 5110. Pricing 5611. Pricing strategies 6012. Marketing channels 6513. Retailing and wholesaling 7214. Communicating.
