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International Business [pic 1] [pic 2][pic 3][pic 4]Table of ContentsEXECUTIVE SUMMARY STATEMENT OF PROPOSITION IKEA’s past relationship with India (Before Entering) Primary Research Analysis of India’s atypical business conditions: PESTEL Analysis Secondary Research: CONCLUSION EXECUTIVE SUMMARYIKEA is a multinational group of companies that designs and sells ready-to-assemble furniture appliances and home accessories. It is presently the worlds largest furniture retailer. IKEA has maintained almost a three decade long relationship with.