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Course structure at sibm, bangalore ALL ESSAYS 1500 words. Starbucks want to enter India. The CEO needs a clear understanding of Coffee Drinking Habits, current brand climate etc… You have 6 months to prepare a detailed market research approach. What methods would you use. How would you go about it. Praveen, Ved, Nikhil Unilever has.
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Clear Understanding Of Coffee Drinking HabitsCurrent Brand ClimateNewspaperPrimary Loss