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Conventional Supermarket Chains Industry Analysis:A report from Mintel also shows that in the period of September 2013 to December 2013, more than half of the UK household shopped at the discounters (Mintel, 2013).The conventional supermarket chains stocked 25,000 to 30,000 while Aldi only has around 700 items. The narrower the range of product, the lesser.