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Starbucks CoffeeEssay Preview: Starbucks CoffeeReport this essayBackgroundStarbucks coffee has pursued rapid expansion both at home and abroad. In mid- 2004, Starbucks could boast more than 7,800 outlets around the world, and chairman Howard Schultz and CEO Orin Smith have no plans to slow the growth, The company planned at least 1, 300 more stores in.