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Marketing Research Notes Marketing Research Midterm 1 Study GuideSteps in the Marketing Research Processdefine the problemmarket potential market sharemarket characteristicssales analysisforecastingbusiness trendsdevelop an approach to the problemformulate a research design plan (considerations, imitations, budget)do field work or collect datapreparing and analyzing datapresenting the data in a reportWhen do Conduct Market ResearchHiring Criteria/How to Select a.