Essay On Positioning Of Bata

Essay About Positioning Of Bata And Own Brand
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Bata Segmentation Bata Segmentation Segmentation, Targeting and Positioning of Batas Product lines: Kids wear: Bata deals with two brands to serve the kids footwear market. Both cater the same segment whereas the target & way it is positioned differs based on the need & economic status. Segment: Kids up to 14 years of age. Casual:.

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