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Ecogym – Rethinking Energy Essay Preview: Ecogym – Rethinking Energy Report this essay 2013[pic 5][pic 6][pic 7][pic 8][pic 9]ECOGYMEntrepreneurship and Business PlanningProfessor: Mário ValenteRETHINKING ENERGY…Cláudia Gonçalves (152112342), Margarida Vieira (152112311), Sofia Fresco (152112310) & Victor Chia (152412040)INDEXEXECUTIVE SUMMARY _5[pic 10]BUSINESS DESCRIPTION _ Problem 7Solution 7INDUSTRY ANALYSIS _ Macro-level: Porter’s Five Forces Analysis 7Micro-level: Competitive Advantage 10SWOT Analysis 12Competition Analysis 14MARKET ANALYSIS _ Market Size 15Market Trends:.