The General Electric (ge) – McKinsey Matrix Essay Preview: The General Electric (ge) – McKinsey Matrix Report this essay The General Electric (GE)/ McKinsey Matrix General Electronic is a leading corporation in United States (US). They have large number of strategic Business Units (SBUs), however they were very disappointed with the profit they made from.
Strategic Business Planning Strategic business planningStrategic business planning is an organizations process of defining its direction and making decisions on allocating its resources to pursue this strategy. For a strategic business, planning to determine future direction of the organization, it is necessary to understand its current position and the, position avenues through which it.
