Merck & Co. Merck & Co. Deliverable 1 The two most pressing trends we recognize with Merck are Medical Innovation and Patents. We consider medical innovation to be an opportunity and Patents to be a threat. The reason we see Medical Innovation (R&D) being an opportunity for Merck because they have technologies and businesses across.
Digital Marketing in Pharma Sector Digital Marketing in Pharma Sector Influence of Pharmaceutical Promotional Tools on Doctors Prescribing BehaviourAbstractPharmaceutical companies spend a vast sum of their money on promotional activities which include advertisements in print and social media, using sales representative, sponsorship of educational events and conferences, free samples to the doctors etc.Promotional activities form.
