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Persimmon Memo Essay Preview: Persimmon Memo Report this essay To: Group Chairman, John White Subject: Analysis of Persimmon plc and its strategy Description of core business activities: Persimmons core business activity is house building. Its three main brands are вЂ?Persimmon Homes’, вЂ?Charles Church’ and the вЂ?Westbury Partnership’. Persimmon Homes • Persimmons core operation • Prides.