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Lynda’s Recommendation Essay Preview: Lynda’s Recommendation Report this essay Gap AnalysisLynda’s RecommendationWith the higher income market now saturated, it makes sense for Praxim to shift its focus to the consumer segment. Praxim need to market and sell to customers differently. Here Lynda was emphasizing on segmentation and targeting.Branding: By this Lynda meant to take Praxim.