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Marketing Principles at Carefirst Bluecross Blueshield Essay title: Marketing Principles at Carefirst Bluecross Blueshield Marketing Principles Incorporated at CareFirst BlueCross BlueShield Andrй R. Lynch MGMT 3002- Principles of Marketing January 15, 2005 Walden University Dr. James Skertich Abstract Sam Walton, the founder of Wal-Mart, began looking globally for imports back in the 1970’s. As the.