Clean Edge Razor: Splitting Hairs in Product Positioning Clean Edge Razor: Splitting Hairs in Product Positioning Paramount Health and Beauty Company, holding first position in the race of cosmetics and skin care, promises to present a reusable razor which would be providing unique finishing to the skin, leaving it supple and smooth. This unique presentation.
Clean Edge Razor Background/Situation A group of executives from Paramount Health and Beauty Company (Paramount) sat in a research room intently observing a dozen men shaving on the other side of a two-way mirror. The subjects were testing out Paramount’s newest nondisposable razor, Clean Edge, and discussing the experience. The verdict was extremely encouraging. The.
Paramount Health and Beauty Company Case Analysis Essay Preview: Paramount Health and Beauty Company Case Analysis Report this essay CASE ANALYSIS Clean edge razor case is about Paramount Health and Beauty Company which is testing their new products i.e. non-disposable razor, clean edge razor and different tests and figures showed that clean edge razors are.
