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Synopsis of Value Creation and Value Delivery Marketing ManagementSynopsis of Value Creation and Value DeliveryVijayalakshmi KannaUniversity Of The CumberlandsChapter – 11: Concepts and tools for Strategic PricingPricing StrategiesPrice is the only element of Marketing mix that produces revenue; the others produce costs. Pricing practices have changed significantly. A combination of environmentalism, renewed frugality, and concern.