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Psychographics and Psychographics Segmentation ContentsIntroduction What is market segmentation? What is Psychographics? Psychographic Segmentation VALS The Original VALS Classification System The VALS 2 Classification System The List of Value Approach International VALS Evaluating VALS Classification System Nielsen Segmentation Nielsen PRIZM Nielsen P$YCLE Nielsen ConneXions Evaluating Nielsen Segmentation Evaluating Psychographic Segmentation Conclusion Bibliography IntroductionThe paper with topic of psychographics and psychographic segmentation is written by Group 5 which consists of Muhammad Abu Yazid.