In Search Of Excellence: Critique Essay Preview: In Search Of Excellence: Critique Report this essay Peters & Waterman write of marketing but never refer to the marketing concept. However, is the philosophy of the marketing concept crucial to the theme of the book? Or, is the marketing concept compromised by the authors interest in a.
Managing Global Essay Preview: Managing Global Report this essay Assignment 1 Managing from a global perspective requires managers to pay close attention to factors in the external environment, which may affect an organisations success. It may be, however, that factors in the internal environment will also influence success in a global environment. It is important.
