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Ombre, Tie-Dye, Splat Hair: Trends or Fads? “pull” and “push” Social Media Strategies at Loréal Paris Ombre, Tie-Dye, Splat Hair: Trends or Fads? “Pull” and “Push” Social Media Strategies at LOréal ParisPart 1 — Summary In the L’Oreal Paris case, Marie Gulin, the VP of Global Integrated Communications at L’Oreal Paris, is tasked with identifying.