Essay On Oasis Spa

Oasis Country Club Marketing Plan Essay Preview: Oasis Country Club Marketing Plan Report this essay Oasis Country ClubMarketing Plan 2016-17Yamone Myint Aung @ RenaMBA Batch -1, STIUTable of ContentsExecutive Summary……………………………………………………………..……………………………………3Vision……………………………………..……………………………………..………………………………………3Mission…………………………………………………………………………………………………………………3 Competitive Edge……………………………………..……………………………………………………………….3 Situational Analysis……………………………………………………………………………………………………4Competitor Analysis………………………………………………………………………..……………………..……4SWOT Analysis………………………………………………………………………………………..…………………5Objectives…………….………………………………………………………………………………………………….6Marketing Strategy…………………………………..…………………………………………………………………..6Target Market Strategy…………………………………………………………………………………………..……..6Geographic Segmentation………………………………………………………………………………………..…….6Demographic Segmentation……………………………………………………………………………………………6Behavioral Segmentation ………………………………………………………………………………………………6Psychographic Segmentation……………………………………………………………………………………………6Marketing Mix…………………………………………………………………………………………………………..7Product……………………………………………………………………………………………………………..…..7Price……………………………………………………………………………………………………………….……7Promotion………………………………………………………………………………………………………………8Online Advertising………………………………………………………………………………………………..……8Public Relation………………………………………………………………………………………………….………9Place……………………………………………………………………………………………………………………9Control………………………………………………………………………………………………………………….9Conclusion……………………………………………………………………………………………….………..….10References……………………………………………………………………………………………….………..….11Executive SummaryOasis Country Club is located adjacent to the.