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Designing a New Male Grooming Product offering for the Uk Market Designing a new male grooming product offering for the UK market:Market Research and Market AnalysisViDieu(NEVILLE – Clean & Shave Gel)ContentsOVERVIEW Executive Summary IntroductionMarket OverviewMACRO-ENVIRONMENTAL ANALYSIS: PESTLEPolitical and Legal AnalysisEconomic AnalysisSocial AnalysisTechnological AnalysisEthical AnalysisMARKETING STRATEGY: STPSegmentationTargetingPositioningRECOMMENDATIONS:Marketing Recommendations:ConclusionsREFERENCESOVERVIEW Executive SummaryViDieu (Neville – Clean and Shave Gel) is one of.