Land Rover North America, Inc. Land Rover North America, Inc. BACKGROUND ANALYSIS: Charles Hughes, president and CEO of Land Rover North America, Inc., needs to determine how to best position the new Land Rover Discovery in the US market. The main items that need to be taken into consideration are the role of Discovery vs..
LandroverEssay Preview: LandroverReport this essayBACKGROUND ANALYSIS:Charles Hughes, president and CEO of Land Rover North America, Inc., needs to determine how to best position the new Land Rover Discovery in the US market. The main items that need to be taken into consideration are the role of Discovery vs. other models in the Land Rover line,.
