Essay On New Brand Extension Of Doritos

Essay About Specific Product Doritos And Positioning Strategy Of Frito Lay
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Doritos Chips Introduction In this section we will discuss the positioning strategy of Frito Lay with the specific product Doritos Jacked. Positioning research is designed to give an existing product a new position in the customer’s minds this in turn explaining your current brand. The key area of distribution is Texas which was the place.

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