Netscape Case This case is about the Initial Public Offering (IPO) of Netscape Communications Corporation which was founded in April 1994. The main players to start this company were Marc Andreessen, the founder of Mosaic, and Jim Clarke, the founder of Silicon Graphics. Netscape entered internet market via the Web browser market and within no.
Netscape Case The strategy of Netscape was “give away today and make money tomorrow”. Netscape distributed its browser to customers for free, so as to gain market share, and to profit from the foreseeable stable customer base. Besides, free distribution of high-quality versions of Netscape Communicator to business customers and individuals stimulates Netscape to develop.
