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Negative online Customer Reviews Do Not Hurt the Strength of Market Leaders Essay Preview: Negative online Customer Reviews Do Not Hurt the Strength of Market Leaders Report this essay Annotated BibliographyConceptual Foundations of MarketingChristina HayneHypothesis 10: Negative online customer reviews do not hurt the strength of market leaders.Core Article:Ho-Dac, N., Carson, S.J., & Moore, W..