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Toyota Prius Marketing PlanEssay Preview: Toyota Prius Marketing PlanReport this essayToyota Prius Marketing PlanIntroduction and Product DescriptionToyota PriusFirst introduced in 1997 in Japan. In 2001, it was introduced in North America.Miles per gallonFirst generation – 41 MPGSecond generation – 46 MPGThird generation – 50 MPGStarting MSRP is $21,000; one with everything costs $32,500Maker of the.
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