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Strategy Planning Strategy Planning SWOT Matrix STRENGTHS-S KKD one-of-a-kind taste Total Revenue grew in 2003 by 30% from 2002 Marginal increase in Operating Expenses from 2002 to 2003 Total Revenue grew in 2004 by 50% from 2002 Profit rose by 50% in 2004 from 2002 338 stores operating in 41 states KKD offers doughnuts at.