SouthwestEssay Preview: SouthwestReport this essayMore than 32 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at the lowest possible fares, and make darn.
History of Southwest Airline Essay Preview: History of Southwest Airline Report this essay History of Southwest Airline More than 32 years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want.
[pic 1][pic 2][pic 3][pic 4]Time LineCompetitive PositionValue Promotion1960sHighly customisable sneakers which were durable and affordableGrass roots promotions with flyers, direct promotion to alternate sports athletes1970s“The new cool” The go-to option for extreme sports enthusiasts Started endorsing ahletes(Z-Boys)1982Broad product mix in an effort to gain market share from Nike and ReebokFeatured in Fast Times at Ridgemond.
