Essay On Multinational Corporations

Essay About International Business And International Context
Pages • 1

Culture and Organizational Culture Culture is regarded as the key factor for international business and international human resource management (IHRM) to become successful. (Briscoe & Schuler, 2004:114) Well-managed culture can bring about desirable employment relationship (ER), and is therefore becoming the concentration to obtain “competitive advantage”. More specifically, culture is critical to business activities because.

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