Omega Paw Case StudyOmega PawMarketing Plan Jan 29th 2017Presented by:Executive SummaryOmega Paw Inc. is a company that manufactures a variety of pet’s products but specializes in cat products. Michael Ebert is the president and inventor of Omega Paws best-selling item “Self-Cleaning Litter Box”. The company wants increase sales in the future at a rapid rate therefore they.
Omega Paw Inc. Problem Statement In order for Omega Paw to grow successfully, its president, Michael Ebert would require to select an appropriate channel of distribution in the market that is generally growing but is dominated by the low cost basic litter box. Objectives After reaching the sales milestone of $1 million in just over.
Omega Paw Case Study Issues: Michael Ebert is the president of Omega Paw and invented the self-cleaning litter box. Ebert believes his company has potential to grow and generate more revenue. Ebert needs to come up with a marketing strategy to increase sales, better his distribution and increase interest among prospective customers. A clear and concise.
