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Thesis on MtvThesis on MtvCHAPTER 1THE PROBLEM, BACKGROUND AND RATIONALEINTRODUCTIONIn our generation today, “music television or MTV” has gained considerable audience in the music and television industry. During the last two decades since its conception in 1981, MTV channel has dramatically increased its share of viewers. Before MTV, music was just for the ears, only.
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