Pages • 1
Curled Metal Inc. Case Study Recommendation: Curled Metal Inc. (CMI) should price the cushion pads at $1,630 and target pile-driving contractors. 3C Analysis: The cushion pads are designed for customers in the pile-driving business that care about cost-effective efficiencies. Key customers are 1) engineering/construction contractors and 2) independent contractors who aren’t managerially sophisticated but are knowledgeable about pile-driving. With.