Pages • 3
Sample Marketing Plan for a New Product or Service Essay Preview: Sample Marketing Plan for a New Product or Service Report this essay [pic 2] [pic 3][pic 4][pic 5]Table of ContentsBackground Product/Service Description Over all Marketing Strategy Target Market AnalysisIdentifying ideal customer Establishing a value proposition SWOT analysisService PositioningCompetitive AnalysisMajor competitorsCompetitive advantageSales or Utilization goals/objectivesPromotional strategy/analysisDistribution strategy/analysisPricing strategy/analysisBudget for marketing.