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Internationalmarketing Standardisation Essay Preview: Internationalmarketing Standardisation Report this essay Managing Marketing Standardization in a Global Context Boris Sustar, Rozana Sustar. Journal of American Academy of Business, Cambridge. Hollywood: Sep 2005.Vol.7, Iss. 1; pg. 302, 8 pgs INTRODUCTION The evolving world of international business is witnessing the emergence of additional players, including firms from the former.