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Marketing Case of Imax China Essay Preview: Marketing Case of Imax China Report this essay [pic 4]A Ticket to Dream——Marketing Case of IMAX China[pic 5][pic 6][pic 7]Student Number: 54151876Date: 5 Nov, 2015[pic 8]A TICKET TO DREAM——MARKETING CASE OF IMAX CHINAContentBackground 2Opportunity 4Customer Analysis 3Competitor Analysis 5Marketing Strategy 6Focus on Technology 6Corporate with Local Company 7Improve Brand Value 8Potential Problem 9Recommendation 10Key Take-aways 10Image 10Maintenance 10Association 10X-factors 11Reference 12Company BackgroundThe word “IMAX”.