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L’oreal Plenitude Case Study Essay title: L’oreal Plenitude Case Study Problem Analysis The huge success of L’Oreal Plenitude in French as the premium skin product with “class to mass” strategy was the primary reason for L’Oreal to expand the product to US market. The company started to enter the US market skin care in 1989.
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American Women SmokeMarket Research StudiesOreal PlénitudePremium Skin Product