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Colgate-Palmolive Company: The Precision Toothbrush Essay Preview: Colgate-Palmolive Company: The Precision Toothbrush Report this essay Problem Definition Colgate-Palmolive (Colgate) needs to determine how Precision should be positioned in the tooth brush market. Colgate must decide what segment of the market to target and how Precision should be marketed to its target market. Solution Possibilities Colgates.