Pages • 3
Tesla Motors Case Study Essay Preview: Tesla Motors Case Study Report this essay ContentsQuestion 1 31.0 Introduction 31.1 Company Background 32.0 Market Positioning and Brand Management 42.1 Market Positioning 42.2 Launch Activities 102.3 Brand Management Strategy 11Question 2 143.0 S.W.O.T 143.1 Strengths 143.2 Weaknesses 153.3 Opportunities 153.4 Threats 154.0 Ansoff Matrix 164.1 Market Penetration 164.2 Product Development 164.3 Market Development 164.4 Diversification 17Conclusion 17References 18Question 11.0 Introduction 1.1 Company BackgroundIn the automotive industry, few innovations.