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Startbucks Case Case: Starbucks-Going Global Fast Question1: Identify the controllable and uncontrollable element that Starbucks has encountered in entering global markets. Answer: Controllable: Products: Provide beverage (Coffee, Frappuccino, and Tea), food (Sandwiches, Desserts, and Salad), other (CDs, Pre-paid Cards, and Cups), services (free Wi-Fi) Place: Shopping mall, office building, storefront, and website. Price: $3 a.