Rosewood Hotels Understanding a Rosewood Customer Rosewood’s current customer segments can be characterized by the below bases – Nature of Experience – Preferably unique, exclusive Availability – Geographic presence The Descriptors are: 1. People who like ultra luxury experiences and are connoisseurs of collection hotels 2. Psychographic profile – people who love to vacation in.
Mkg 631 – Strategic Plan for Team Malibu Strategic Plan for Team MalibuMKG631Dr. Paul RichardsonSpring 2016Team Members:Marc ZaborowskiAderlin FamiliaDD KhuuDat PhamOmer AljuwaiberNuha AlazmiSection 1. Customer AnalysisWhat are the major current customer segments?Malibu is a major corporation in the Markstrat world as a leading company growing electronic brand names using SONITES technology – MOVE and MOST..
