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Marketing Is Everything Essay Preview: Marketing Is Everything Report this essay Yanyue(Vicki) WuBus 103 Section 23Oct15, 2013Regis, Mckenna. Marketing is Everything.After 1990s, technology has become an essential tool for marketing; therefore, successful business adopts the new ways of marketing. Regis McKenna emphasizes the knowledge and experience marketing strategy, which result in the success of an.