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Unilever Essay Preview: Unilever Report this essay Unilever Case Q1. Conduct market analysis, addressing 4C`s (Community (PEST Analysis), Company, Competitor, Customer). Understand, in particular attributes that are important to low income consumers and their end benefits when buying detergents. Company Unilever is a US$ 56 billion multinational company headquartered in London (UK) and Rotterdam (Netherlands).